I Zoozoo You !

Its time to move on to another level and express endearments saying- “I zoo-zoo you”
Such is the effect of these cute creatures created by O&M that it has taken the nation and the world by a storm. Its not the IPL fever anymore but these tiny egg-like creatures who make the world fix their eyes and smiles for at least 30 seconds every time they are on TV.
Set Max had marked the advent of the 2nd season for IPL with “ kabhi dekha hai-itney logon ko- ek saath- ek kaam kartey hue” campaign where in people from various parts of the country were performing similar action at the same time. The reason shown ,was the matches during IPL which would spread a similar kind of emotion across a billion population thus bringing out the craze for the sport in India. Now when I look at the zoozoo ads, it seems the campaign suits them better!
Hands up all of those who for once, ignored the mail from the boss and clicked to view the latest zoozoo ad uploaded on facebook. Hands up all of those who clicked on re-play on you-tube every time to share a smile again. Hands up all of those who forwarded the “how zoo-zoo were made? ”mails and other links to their friends. I think now I can see a billion hands up!
All of us have seen them on TV, downloaded their emoticons and wallpapers, “thums-upped” them on facebook, played all contests and quizzes to identify with a particular kind of zoozoo, to say the least – we are addicted to them.
An apt replacement for the dear old pug (the old endorser) of Vodafone zoozoo ads not only bring out the message of the ad clearly, they are such an out of the note-book concept that the originality, innocence and humour tugs at every one’s heart. You can identify with them and even empathise. If pug made history, zoozoos are there to make a cult.
All I can say is – I am zoo-dicted !